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The Drawing Board - Engineering with Attitude

The Hybrid Dilemma
 
Toyota Motor's Hybrid Prius is a big success. In June, the company sold 17,756 of these cars, bringing sales to 94,503 units for the first half of the year.

The Prius is a winner; but that's not the case for Toyota's (nyse: TM - news - people )other hybrids. Prius accounts for two-thirds of Toyota's sales volume in hybrids, even though the company makes five other hybrid vehicles, three of which it sells under its luxury Lexus brand.
Wednesday 18 July, 2007 12:00 PM
 
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"A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible" - Freeman Dyson