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The Drawing Board - Engineering with Attitude

Airbus revamping itself and its flagship

It was the ultimate corporate nightmare . A high-profile flagship project – a flagship not merely for the company, but a flagship high-technology programme for an entire continent – went embarrassingly, expensively, and very publicly wrong. And it was a simple industrial-isation issue, a production ramp-up problem, and something that should never have happened.
Sunday 22 July, 2007 09:50 AM

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