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Swiss Army Knife new life
 
Iconic and functional the Swiss Army Knife defined a generation.  With its myriad tools like tweezers and bottle-openers, the gadget was for a time indispensable to the clued-in traveler.
However that generation has moved on and now the company is looking to re invent the brand with arange of new products.
Diversification has been key. and the brand now sells luggage, kitchen knives, clothing and watches, each emblazoned with the firm's logo -- a white cross within a red crest.
...click the link to read more
Friday 11 January, 2008 07:01 AM
 
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