RESTAURANTS charging inflated prices for wine could be doing their customers a favour. A study has found that people who pay more for a product do enjoy it more.

The researchers discovered that people given two identical red wines to drink said they got much more pleasure from the one they were told had cost more. Brain scans confirmed that their pleasure centres were activated far more by the higher-priced wine

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Aziz () Newbie | 2008-01-15 19:37:14 conversly, i always enjoy something much more if i have been able to screw the cost down and buy it cheaper Reply | Quote 0   0

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