Engineering News by You :: Experience IS the Product

Get this weeks

Engineering Trivia Challenge!!

A new set of Questions

EVERY WEEK

Challenge your workmates.

Find out who knows the most useless trivia.

Login to EngCom

Save This Page

Experience IS the Product

In 1888, an inventor named George Eastman designed, manufactured, and marketed a camera that changed not only photography, but consumer products—forever.Four years earlier, Eastman invented a new kind of film, roll film, that was much easier to handle than fragile photographic plates. Now, had Eastman taken a typical engineering approach to designing a camera that used roll film, he would have copied the typical camera of the time, just on a smaller scale, providing an incremental improvement on his predecessors. Instead, he focused on the experience he wanted to deliver, captured in his advertising slogan, "You press the button, we do the rest."

Friday 10 August, 2007 12:36 PM

< Prev		Next >

[ Back ]

"A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible" - Freeman Dyson