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Interesting engineering news and general interest to get you through the week.

Self-esteem in a 750ml bottle

Clipped to the Drawing Board by jackson Browne

Volume alone hasn’t raised spirits to almost a third of alcohol sales. Sky-high prices and dazzling packaging also factor in.

Not too many decades ago, vodka was a proletarian drink that could fuel a combustion engine in a pinch. Today, vodka is a star in the distilled spirits galaxy, with super premium and ultra premium brands crowding low-end vodkas off the shelf.

Now, the fallen are mighty.
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Thursday 1 May, 2008 06:35 AM

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