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Lego's latest brick trick: a virtual world

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Did you know Trivia -    BILLUND, Denmark - Millions of children pick up Lego bricks each year to spend hours -- 5 billion, in fact -- creating their own imaginary worlds.

Now the manufacturer of the little plastic playing blocks wants to take them online to "Lego Universe," a virtual world for fans of the ubiquitous toy.

Lego Universe joins an established trend where toys and video games are cross-promoted, such as Nintendo Co Ltd's Pokemon TV show, game card, toys and video game franchise, and Mattel Inc's Barbie online shopping and gaming portal at barbie.com.
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Friday 2 May, 2008 02:35 AM
 
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