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European Football Championship 2008: Castrol Professional

Clipped to the Drawing Board by Tony Elmasri

Castrol Professional is designed to help dealerships increase their after sales profit. A number of programmes have been developed to target a variety of dealership revenue streams and help them maximise customer potential in more than just oil. When Castrol teamed up with some of the biggest names in football to support their UEFA EURO 2008™ sponsorship, they discovered that there are more similarities between running a successful dealership and succeeding in football than you might think…

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Monday 19 May, 2008 05:46 AM

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