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How Tata has built a car that costs less than a motorbike

Clipped to the Drawing Board by Rose Shah

But January’s launch in India of the Tata Nano car , priced at just 100000 rupees (around E1720), has come as a shock to many people.
Everyone appreciates that labour costs are lower in India than in Europe, but material costs are similar. How can a car cost less than we are used to paying for good quality motor scooters here in Europe?

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Jonno (92) - Tata Nano

Senior board member | 2008-06-22 02:55:25

certainly a very informative article - I always thought it was irresponsible to build this car, but in the context of providing safer transport for people who currently cram the whole family onto 2 wheels maybe not. I hear horror stories about roads - or should I say "lack of" roads - so I'm not sure how that will all work out for them. I suspect that congestion is about to increase DRAMATICALLY

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Saturday 21 June, 2008 10:06 PM

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