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Irish firms must look to foreign markets for growth

Clipped to the Drawing Board by Bob Smith

Irish companies need to do more to identify expansion opportunities in other markets, raising the prospect of an increasing number of Irish people working abroad according to Stephen Hughes, director of northern European markets for Enterprise Ireland (EI).

‘‘Ireland Inc is shooting itself in the foot by not being in some markets,” he said.

‘‘France, for example, is not a difficult market to get into. There are 51 clusters of industry there and the scale of opportunity is huge - you just need to know how to access it. Scandinavia is open to niche players like technology companies. The Dutch, as masters of trade, are amenable to all and Benelux is a logical progression after Britain,” he said.

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Monday 30 June, 2008 02:08 AM

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