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Lunch with an entrepreneur

Nick Leon has found that design can do much more for your business than a bit of window dressing – the right design approach can go straight to the bottom line.

Nick Leon heads up Design London , which has a very innovative program set up to help businesses incorporate design throughout their processes, and not at the end as an afterthought.

He explains the many business benefits from this approach, and says that a new job description – a design associate – has emerged because of this innovation.

Nick explains why in an increasingly competitive and commoditised world, design is so important and how business owners need to shift their thinking to take a creative perspective.

Thursday 25 September, 2008 12:59 AM

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"A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible" - Freeman Dyson