If Mesh hadn't told us that BMW was involved, we'd never have known. The computer doesn't have kidney-shaped grilles, a Hofmeister kink or any other bits of BMW design DNA. It's just a weirdly shaped PC case with a few glowing bits on it. BMW may have made some seriously stupid-looking cars in recent years, but compared to the Mesh they're masterpieces of restraint.
"A good scientist is a person with original ideas. A good engineer is a
person who makes a design that works with as few original ideas as
possible" - Freeman Dyson