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Japanese bike makers plan new initiative

Clipped to the Drawing Board by Tony Elmasri

Traditional rivals maybe - but shrewd business people - if this is the way it has to be - so be it

To break into the league of the Hero Hondas and the Bajajs in the country, traditional Japanese rivals Honda, Suzuki and Yamaha have decided to adopt a common strategy of building new platforms for the Indian market.

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Jonno (92)

Senior board member | 2007-10-11 06:41:39

That must be a new experience for these guys - not being the major players in the market place. Still they have plenty of resource behind them and they know how to play a long term game - thats why they are where they are. - The Indian market is a big market foe 2 wheelers and the other guys are well established, so we shall watch with a keen interest. But there needs to be a point of difference - not much point in going in with the same products which the others are offering - well that what I think

Thursday 11 October, 2007 09:06 AM

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